Contents
Cal Poly Pomona

P&R Responses for recommendation 7

Recommendation 7
Department Accounting
Consensus Opinion 10 out of 10 faculty/staff : Con
Consensus Explanation Moving departments to the CBA has serious implications for our discipline-based accreditation (AACSB). For example, at least 90% of the faculty must be academically or professionally qualified (AQ / PQ), with at least 50% of the faculty being AQ. Most faculty members become AQ in Cal Poly Pomona’s CBA by publishing two refereed journal articles within a five-year period—a standard we are nowhere near meeting, even with the present CBA faculty. With our AACSB visit coming up within two years, adding new faculty to the college may further dilute those ratios. Additionally, by coming under the umbrella of the CBA, new students will be subject to the CBA core courses, requiring drastic changes in their current curriculum. Further, the rationale for adding these departments to the CBA is unclear—perhaps even flawed. Ultimately, every discipline in the university touches business in some way—the same can be said of many other disciplines as well. Finally, adding new faculty to the CBA will strain our yet-to-be-constructed new building, which Dean Klock has already said will not accommodate the current CBA faculty.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Accounting
Consensus Opinion 10 out of 10 faculty/staff : Pro
Consensus Explanation Moving departments to the CBA has serious implications for our discipline-based accreditation (AACSB). For example, at least 90% of the faculty must be academically or professionally qualified (AQ / PQ), with at least 50% of the faculty being AQ. Most faculty members become AQ in Cal Poly Pomona’s CBA by publishing two refereed journal articles within a five-year period—a standard we are nowhere near meeting, even with the present CBA faculty. With our AACSB visit coming up within two years, adding new faculty to the college may further dilute those ratios. Additionally, by coming under the umbrella of the CBA, new students will be subject to the CBA core courses, requiring drastic changes in their current curriculum. Further, the rationale for adding these departments to the CBA is unclear—perhaps even flawed. Ultimately, every discipline in the university touches business in some way—the same can be said of many other disciplines as well. Finally, adding new faculty to the CBA will strain our yet-to-be-constructed new building, which Dean Klock has already said will not accommodate the current CBA faculty.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Art
Consensus Opinion 12 out of 16 faculty/staff : Con
Consensus Explanation The Graphic Design faculty have analyzed the #7 P & R proposal and determined that our students and university would be best served by the Graphic Design program remaining as a stand alone department in the College of Environmental Design and NOT moving to the College of Business Administration for the following reasons.
1. GRAPHIC DESIGN is the profession that creates and develops “visual form” for communications
according to the needs of audience and the context for which the communication is intended. Graphic Designers are problem identifiers, researchers, analyzers and most importantly “artists” who must have
an in-depth understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, image-making, aesthetics, and the construction of meaningful messages. Studio skills are far more critical than business skills, even as business acumen is needed. The Marketing Department has admitted they would have great difficulty with any sort of assessment (whether at the
student level or faculty RTP level) of creative works.
2. Our location in the College of Environmental Design has given us a unique competitive edge as we are the only Graphic Design department in the CSU system that is part of such a unique design configuration. Our program has embraced the College's mission and philosophy and has grown exponentially because of this, almost quadrupling since we joined the College. Our recent Bachelor of Fine Arts Degree in Graphic Design is considered to be a professional design degree and new course developments such as “Package Design,” “Environmental Graphic Design,” “Digital Illustration,” and “Book Arts” support this and makes us especially compatible with the other design professions. This is an important reason as to why we should stay in ENV.
3. We have incorporated the College's mission and philosophy into our curriculum and are dedicated to challenging students with an awareness of environmental, social, and ethical issues facing all of us in today's society. We have embraced the shift from designer as facilitater to designer author and are committed to teaching students about these issues through various projects and topic studios where they learn the aesthetic, theoretical, technical, and professional skills needed to create designs or images for use in visual communications.
4. Our Graphic Design program is not driven by marketing or computer technologies but rather by cultural and social concerns that have or need significant aesthetic/design applications that may include marketing and the use of computer technology. We respond to audiences and contexts where recognition of the physical, cognitive, cultural, and social human factors will shape the design decisions.
5. Our students address important social and ethical issues in their projects that are not always popular within a business world and it is critical to our program that our faculty and students have the freedom to actively address these as our future depends on it. We are a faculty of artists/designers with MFA's not marketers with MBA's.
6. The Marketing Department is in agreement that we NOT move to the College of Business Administration.

Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department College of ENV--Staff
Consensus Opinion 13 out of 13 faculty/staff : Con
Consensus Explanation Graphic Design is separated from the Fine Art program and moved as a stand-alone program into the College of Business Administration.

It would be deeply disappointing to have the graphic design program separated from the College of Environmental Design and moved to the College of Business Administration. For almost 15 years, each of the other ENV programs has been enriched through the relationship and collaborations with graphic design. The impact and influence of the graphic design program as partners for cross-disciplinary topic studios, lectures, curriculum development, and service learning projects, has enhanced the learning experience for all ENV students. The Graphic Design program adds a layer of depth to the College’s outstanding reputation for design education excellence and makes each of the programs much more desirable to entering students and prospective faculty. It would be unfortunate to lose the momentum and collaborative synergies that exist within the College of Environmental Design and Graphic Design as they exist today.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department ENV Dean's Office
Consensus Opinion 2 out of 2 faculty/staff : Con
Consensus Explanation ENV Dean’s Office Response to Proposal #7:
Graphic Design is separated from the Fine Art program and moved as a stand-alone program into the College of Business Administration

Like the other ENV programs, Graphic Design is a studio based, right-brain, time intensive academic program. Graphic designers respond to society’s issues in much the same way fine artists do, but typically they use digitally-based media to express their ideas. The work of graphic designers includes book design, political posters, package design, motion graphics for educational materials, and corporate brochures and other ephemera. While a small portion of the curricula is devoted to corporate needs, the vast majority of studio projects deal with societal needs such as entertainment, education, and political opinion.

Graphic Design is closely allied to the other disciplines in the College of Environmental Design. Outreach is one of their hallmarks. They have completed murals and banners in several local communities, at police facilities, schools, and urban plazas. They have installed projects at the Lyle Center for Regenerative Studies. The program wants to remain within the College of Environmental Design – and the Marketing Department does not want to accept it. Instead, it wishes to continue to thrive in its present supportive conditions. During its tenure with ENV, the program grew from “nothing” to some 550 majors and moved into its current temporary home in Building 13. We look forward to nurturing its continued growth as an integral part of ENV’s institutional culture.

The Graphic Design degree program should remain within the current College of Environmental Design.


Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Finance, Real Estate, and Law
Consensus Opinion 14 out of 14 faculty/staff : With modifications
Consensus Explanation The FRL department is rejecting this recommendation subject to the following modifications:
1. Additional information is needed about funding resources. As it is, the GD program is an expensive program in terms of utilizing high-end labs, computers, and software. The proposed stand-alone status of the Graphic Design (GD) program following the merger with the College of Business Administration may reduce resources allocated to the existing departments in the College of Business.
2. The proposal appears to be contrary to the objective of streamlining the CBA programs and promoting cost efficiency.
3. Need to clarify the synergy and compatibility between the GD program and those in the College of Business Administration. It does not appear to be any common grounds between the GD program and most other program in the College of Business Administration.
4. Identify sources of additional funds which are needed to support the GD faculty to meet the AQ or PQ requirements of the AACSB accreditation standards.
Minority Opinion 0 out of 14 faculty/staff : Pro
Minority Explanation

Recommendation 7
Department IBM
Consensus Opinion 14 out of 14 faculty/staff : Con
Consensus Explanation This program would be very difficult to incorporate from a curriculum viewpoint. It is not a business discipline per se, although many students do end up in advertising and other such business jobs. The skill sets in this program are much more creative and not a good fit for our department.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Landscape Architecture
Consensus Opinion 16 out of 16 faculty/staff : Con
Consensus Explanation The separation of the Graphic Arts department from the other departments that make up the college of ENV would have a negative impact upon the College of ENV and the University.

• Graphic communication is vital to the success of the physical design disciplines. This is a direct reflection of the reality of practice. Communicating design ideas and information is a vital to the design disciplines. Additionally, physical expressions of communication, way-finding and place-marking, within the built environment are critical issues.
• A department of Graphic Design under the umbrella of ENV sends a direct message to the professions and community at-large that Cal Poly Pomona is dedicated to a complete design curriculum. Our alumni are currently employed at firms at the intersection of landscape architecture and graphic design where projects address way-finding signage, historical markers and the many elements of the urban-mixed use experience. [Evidence of this can be seen in the work of alumni in offices like that of Rios Clementi Hale Studio]
• Only reinforces the stereotypical relationships of the design disciplines as separate entities. Solving environmental problems takes collaborative efforts of the part of planners, landscape architects, architects and other design professionals to provide compelling visions for positive change. The professional reality is that design offices, studios and firms are multidisciplinary with employees with backgrounds in architecture, art, landscape architecture, and urban and regional planning. This is evidenced at Cal Poly by the participation of firms in the student run career day and the placement of our alumni in these multidisciplinary firms. Some of these include the most prestigious design firms nationally and internationally such as the National Park Service, EDAW, SWA, HOK, Disney Imagineering and Jones and Jones.

Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Management and Human Resources
Consensus Opinion 9 out of 13 faculty/staff : Con
Consensus Explanation The faculty of the Management and Human Resources (MHR) department are concerned that moving Graphic Design into the College of Business Administration (CBA) will result in difficulties maintaining Association to Advance Collegiate Schools of Business (AACSB) accreditation. This is due to the addition of faculty who do not meet the AACSB standards of academically qualified (AQ) or professionally qualified (PQ).

In order to maintain AACSB accreditation, CBA faculty must be either AQ or PQ. Faculty who are AQ must have published in at least two peer-reviewed journals within the accreditation period. Faculty who are PQ must have relevant academic preparation and professional experience. Our accreditation is subject to review in 2008-09, and it is critical that our faculty meet AACSB standards.

The benefits of moving Graphic Design into the CBA are not clearly evident.


Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Management and Human Resources
Consensus Opinion 9 out of 13 faculty/staff : Con
Consensus Explanation The faculty of the Management and Human Resources (MHR) department are concerned that moving Graphic Design into the College of Business Administration (CBA) will result in difficulties maintaining Association to Advance Collegiate Schools of Business (AACSB) accreditation. This is due to the addition of faculty who do not meet the AACSB standards of academically qualified (AQ) or professionally qualified (PQ).

In order to maintain AACSB accreditation, CBA faculty must be either AQ or PQ. Faculty who are AQ must have published in at least two peer-reviewed journals within the accreditation period. Faculty who are PQ must have relevant academic preparation and professional experience. Our accreditation is subject to review in 2008-09, and it is critical that our faculty meet AACSB standards.

The benefits of moving Graphic Design into the CBA are not clearly evident.


Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Music
Consensus Opinion 8 out of 8 faculty/staff : Con
Consensus Explanation The Music department opposes the move of Graphic Design to the College? of Business. Graphic Design, often seen in commercial? applications, is first and foremost a visual art, grounded in the ?elements and principles of fine arts. There are numerous examples? of graphic art masterworks in the museums of the world. The creators of ?these works are skilled artists, trained in fine arts, while applying ?that knowledge to political or commercial purposes. Indeed, we believe ?that separating a practice from its core discipline diminishes its? essence and its power.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Student Affairs Administration
Consensus Opinion 3 out of 3 faculty/staff : Con
Consensus Explanation We think that Graphics Arts is an Art program and doesn't belong under the umbrella of business. Graphics Arts students could be required to take some business courses as part of their major but the majority of their profession is the creative side. A BFA in Graphics Arts is more valuable than a BA and would also be more valuable in the field of Graphics Arts than a Business degree. Would we still be able to offer a BFA if we split Arts up into several departments?
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department Theatre
Consensus Opinion 9 out of 10 faculty/staff : Con
Consensus Explanation Cross College Proposal # 7 Graphic Design transferring to the College of Business

The Theatre program is perplexed by the separation of the Graphic Arts from the Fine Arts. It is our belief that the subdivisions of Fine Art, Art History, and Graphic Arts remain as one major or program. By placing the Graphic Arts in the College of Business are we not forsaking our liberal arts roots for a Devry model?

If the University truly honors their goal of merging technology with scholarly and creative activity both in the classroom and in research surely maintaining Graphic Design, a technology driven art, within the Fine Arts program will enhance that goal. One would not attempt to remove entertainment design and technology from the Theatre Program or music technology (sound mixing, reinforcement, recording or computer generated music) from the Music Program, why then would we be interested in separating Graphic Arts from the other arts

Graphic arts will continue to rely on the Fine Arts training in esthetics, art history, and the practical application of fine art, which make up 56 units of the BFA program. 32 units of the BFA program are in Graphic Design and only 8 units are required from the School of Business. How can we justify housing a successful and respected Bachelor of Fine Arts program in a School of Business and how can we maintain accreditation of a program that is detached from its genesis?
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendation 7
Department University Development
Consensus Opinion 12 out of 12 faculty/staff : Con
Consensus Explanation
Minority Opinion NA out of NA faculty/staff : With modifications
Minority Explanation

Recommendation 7
Department Urban and Regional Planning
Consensus Opinion 9 out of 9 faculty/staff : Con
Consensus Explanation The field of urban planning and design is concerned with the processes of conceiving and bringing to life urban space. Kevin Lynch, who is considered one of the founding fathers of the field, defines urban design as “the imaginative creation of possible form, together with a way of achieving it, that will carry out some human purpose” (1976). It is understandable that Graphic Design contributes to the field as an intrinsic part of the imaginative creation of urban form. Moreover, while planning undertakings use the creative imagination to foresee the future, graphic designers express imaginatively the messages that the design processes aim to convey. Hence, for the benefit of the outcomes of the design processes, the collaboration between the fields should not happen circumstantially, but should be built within the institutional structure.

The College of Environmental Design’s efforts to offer integrated courses in environmental design are based on the above-mentioned understanding of the field of urban planning and design. The communication methods of planning and design ideology are an important aspect of the field, in which graphic design plays an important role. Integrated courses such as ENV 101 “Foundations of Design” provide successful collaborative experiences between the departments of the ENV College and Graphic Design. However, only an integrated institutional structure could ensure and support the continuation of these endeavors, which further will impact the outcomes of the design practice.

Separating Graphic Design from the other design disciplines will potentially harm the other disciplines as well as graphic design. For students, such a move would be perversely counter to the “learning-centered” philosophy espoused by the University. Consider, for example, the list of business courses required of all students earning BS degrees from the College of Business:

•Financial Accounting for Decision-Making - ACC 207/207A(4/1)
•Managerial Accounting for Decision-Making - ACC 208/208A(4/1)
•Principles of Management - MHR 301 (4)
•Multicultural Organizational Behavior - MHR 318 (4)
•Principles of Marketing Management - IBM 301 (4)
•Managerial Finance I - FRL 300 (3)
•Managerial Finance II - FRL 301 (3)
•Management Information Systems - CIS 310 (4)
•Operations Management - TOM 301 (4)
•Managerial Statistics - TOM 302 (4)
•Strategic Management - MHR 410 (4)
•or Strategic Management - TOM 411

If the BFA students are exempt from these requirements, they surely will not fit in their new home. If they are not exempt, the BFA will have a hard time attracting students.

The accounting sequence above appears to be the only course in the catalog with an activity section. A look at the BFA in Graphic Design curriculum reveals numerous “A” courses, which may create conflicts between the faculty of Graphic Design and administrators in the College of Business, who may find the studio-based pedagogy of graphic design cumbersome.
Minority Opinion NA out of NA faculty/staff : NA
Minority Explanation

Recommendations not submitted through the forms are available in this folder. They mainly consist of Microsoft Word or Adobe Acrobat documents. If none were submitted for this recommendation, the folder will be empty.